You are given feedback forms everywhere you go, but it's actually in restaurants that they really do the hard sell. At my lunch yesterday, I didn't have a lot of time, so when they handed me the feedback survey, I just smiled vaguely. "Please, ma'am," the waiter said, shaking his head in a "we both know that it is necessary for you to fill out this form before you leave" sort of way. Once I paid, he refused to bring me my change until he saw me writing, which was a persuasive tactic.
So I filled out the form. Food, excellent. Service, excellent. Ambiance, good. I've heard that if you are too enthusiastic and mark everything excellent, you can have your feedback form returned to you and can be told that your feedback wasn't honest enough. It's a fine line, though. If you are too honest, the manager may come out and argue with you about the validity of your opinion. That dish, he might say, does not in the slightest resemble regurgitated mutton in either appearance or taste, in response to my comment "I prefer to be the first person to chew my lamb."
After I finally filled out the form in the hopes of getting my change, the waiter who had disappeared with it quickly returned and requested my "details." This is the information that most of the feedback forms request, in addition to your opinions: your full name, address, company that you work for, email address, mobile phone number, home phone number, work phone number, spouse's name, your birthday, your spouse's birthday and the date of your anniversary.
I had already learned the hard way, after a few too many Kingfishers, that giving the restaurant my email address results in a stilted and formally worded email thanking me for my patronage and hoping that I might consider having them cater any potential nuptials that I might be engaging in at any time in the future. My feedback, they tell me, "of great importance to us for improving our standards to serve you better." They wish me "warm culinary regards" before signing off.
"I don't want to leave my details," I explain.
"Please, ma'am." It's that same tone, the "we both know you must do this" tone. "You must at least give your name," he says, "my manager will be requiring this at the minimum."
I give my name, and thank the stars that I hadn't been on one of my feedback binges. At first, I found the forms supremely annoying, until I realized that this may be the first time in the history of the universe that anyone has actually showed any interest in my opinion on anything. Since then, I've been going to town on the feedback forms. At the outdoor market: did I feel that the ticket taker was courteous or not courteous? I put a check mark in the middle, and write "I would have appreciated a larger smile." I draw a smiley face as an example. How did I like the food? "I did not eat food here today, but your reputation for delicious snacks is well known." The landscaping? "Exquisite."
At the spa, they ask for your feedback. At the hotel checkout they ask for your feedback. At department stores they ask for your feedback. And although there are opportunities to make your feelings known in other countries, never are they quite so intense and enthusiastic about it. At the airport, there are kiosks that ask for your opinions. Even more surprisingly, I see people actually using them, typing in one character at a time on the touch screens as they wait for their 3am flights (which India has a lot of) eager to make their opinions heard.
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